Abstract: This 13 page per looks at the strategy for Birmingham in the UK to develop the city, with the Birmingham 2026 strategy and the creation of the non profit making organization Be Birmingham. The role of Be Birmingham is examined including its branding and marketing and the way in which it is approaching partnershjip to release its goals. The bibliography cites 20 sources.
Filename: TEbebirmingham.rtf
Pages: 13
Catagory:
Subcatagory: Urban Studies
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