Marketing To Out-Of Market Fans

Abstract: 3 pages in length. Historically, sports fans have held an unwavering loyalty toward the team that played in and represented the city/state where they resided, even if they were not all that impressed with how well the players played or the stats lined up; to root for a team outside of the area was akin to being sacrilegious. Today, however, a great rivalry exists among those of a given location where some fans uphold this allegiance while others

Filename: TLCoutofmarket.rtf

Pages: 3

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Catagory: Issues In Coaching

Subcatagory: Sports & Issues In Sports Management

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