Marketing Guru Beer

Abstract: This 6 page paper is a marketing plan for a new type of craft beer to be marketed in the Atlanta region of the United States. The paper outlines the product and the issues faced by the company, considers the target market, positioning, pricing and breakeven point before suggesting to marketing strategies. The bibliography cites 5 sources.

Filename: TEgurubeer.rtf

Pages: 6

Catagory:

Subcatagory: Marketing & Consumer Behavior

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