Is Corporate Culture and Potential Source of Competitive Advantage?

Abstract: This 4 page paper looks at whether or not a strong corporate culture has the potentials to be the source of competitive advantage, and if this is the case how the culture may lead to the realization of competitive advantage. The issue is discussed with the use real world cases to illustrate points raised. The bibliography cites 8 sources.

Filename: TEcultadvan.rtf

Pages: 4

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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