THINK GLOBAL, ACT GLOBAL OR VICE VERSA: A DISCUSSION ABOUT STANDARDIZATION VS. LOCALITY AMONG MNCS

Abstract: This 14-page paper discusses the arguments made for the standardization versus localization argument when it comes to promoting U.S. products in different countries. Bibliography lists 11 sources.

Filename: MTintemeth.rtf

Pages: 15

Catagory:

Subcatagory: Business Management & Management Theory

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