Analysis of ING

Abstract: This 30 page paper is an in-depth analysis of the Canadian Bank; ING Direct. The paper starts by looking at the Canadian banking and financial services industry and the banking conditions. The potential approaches to strategy, including Porters generic strategies are discussed and the competitive strategies adopted by ING are examined in detail, including the way that he bank has been ale to differentiate itself including the banks ability to benefit from the concepts of savings and value resulting from disintermediation as well as the general model and the marketing. The bibliography cites 25 sources.

Filename: TEingcompet.rtf

Pages: 30

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Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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