If Marketing Aims To Meet Customer Expectations Why Are Consumer Rights Such An Issue Today?

Abstract: This 10 page paper considers why there are still issues concerning customer rights when there is a competitive environment and marketers are trying to satisfy customer demands. The paper examines this from a corporate social responsibility perspective (CSR) considering the needs to balance different stakeholder needs and assess the pressures for and against increasing the level of consumer rights and other social issues that are embodied in corporate strategy. The bibliography cites 7 sources.

Filename: TECSRmark.rtf

Pages: 10

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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