Eastman Kodak / As It Continues To Develop

Abstract: In this 7 page case study of Kodak, the writer evaluates corporate restructuring and the re-marketability of Photo CD-- a product that has already failed somewhat in the consumer market but went on to be repositioned and targeted towards business consumers anyway. Kodak's marketing strategy and potential for success are analyzed. Bibliography lists 8 sources.

Filename: Kodak.wps

Pages: 7

Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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