Corporate Sponsorship; Does it Work?
Abstract: This 5 page paper looks at how and why sponsorship is used and considers whether or not sponsor is a successful strategy and how that success or failure can be measured. Examples to illustrate points raised. The bibliography cites 10 sources.
Filename: TEcorspon.rtf
Pages: 5
Catagory: Business Management & Management Theory
Subcatagory: Business - Management
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