Pure Play Internet Banks; Can they Create Value?

Abstract: This 30 page paper considers whether or not pure play internet banks are able to create value. The paper starts with an in-depth literature review considering how internet banks may create value and the challenges they face along with the limited existing research. The paper then presents a methodology and some fictitious results to a survey of customers using the UK bank First Direct to assess the value the bank creates. The bibliography cites 23 sources.

Filename: TEppintbank.rtf

Pages: 30

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Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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