PBS/Corp. Partnerships & Strategic Alliances

Abstract: A 10 page research paper that examines how PBS gains the majority of its funding through corporate partnerships and achieves is mission goals through strategic alliances. The writer examines controversy in regards to this subject. and assesses the legitimacy of such criticism by constructing an evaluation of PBS's utilization of corporate sponsorship and strategic alliances as its primary support of broadcast operations. This evaluation is offered within the context of PBS's history and its continuing use of technology and innovation. Bibliography lists 10 sources.

Filename: khpbs.rtf

Pages: 10

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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