Management Implications of the Viacom and CBS Merger

Abstract: This 5 page report discusses a number of factors involved in the September, 1999, merger between Viacom and CBS. The merger will ultimately result in the creation of a media giant that will rival other giants such as Disney and Time Warner. The process of fitting the two companies into one is certain to result in not only cutbacks but a significant clash of corporate cultures. Bibliography lists 6 sources.

Filename: BWviacom.rtf

Pages: 5

Catagory:

Subcatagory: Not Defined

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