Global Applications in Salesmanship

Abstract: A 6 page paper discussing the ways that the basic principles of salesmanship extend to international markets even though individual salespeople need to accommodate local culture and custom. The paper uses cultural differences in Germany as example, with reference to several Asian nations. Successful global salesmanship depends not only on the individual, but also on corporate behavior, regional acceptance and the organization's ability to "think globally, act locally." Bibliography lists 8 sources.

Filename: KSmktgGloSales.rtf

Pages: 6

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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