BMW, THE MINI AND COMMUNICATION

Abstract: This 15-page paper focuses on BMW, its corporate communication strategy (such as marketing, brand awareness and so forth) both externally and internally as it pertains to its products, and the MINI. Bibliography lists 5 sources.

Filename: MTbmwmin.rtf

Pages: 15

Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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