Five Investment Firms

Abstract: A 9 page paper discussing five investment firms, and comparing the services that each offers the individual investor. There are apparent tradeoffs involved with the use of online brokers rather than full-service investment services firms, but closer inspection reveals that largely only the size of the per-trade commission differs among them. Until the investor reaches a balance of more than $100,000 and then $500,000 where IPOs and investment research are available to account holders, in the final analysis there is very little real difference between full-service and discount brokers. The purpose here is to compare five such companies. Those selected are AmeriTrade, ShareBuilder, Harris Direct, BrownCo and Merrill Lynch, both full-service and online versions. Includes 1 table. Bibliography lists 3 sources.

Filename: KSstock5Brok.rtf

Pages: 9

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Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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