Assessing the Likelihood of Impulse Purchases

Abstract: This 11 page paper considers the way impulse purchases are made. The paper begins with a consideration of purchase models and then uses data supplied by a the student to determine which groups of respondents to a survey are most likely to make an impulse purchase of a share. The result supplied by the student are in the form of a regression equation. The bibliography cites 4 sources.

Filename: TEimppur.rtf

Pages: 11

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Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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