A Public Relations Case Study

Abstract: This 5 page paper considers a local issue from the Australian press and show how, using a PR model, a plan to manage the situation and limit the damage can be created. The bibliography cites 3 sources. The issue chosen is the development of the Churchlands campus of Edith Cowan University into residential units in a way that is opposed by the local residents.

Filename: TEPRcase.rtf

Pages: 5

Catagory: General

Subcatagory: Communications, Media, Theory, Etc

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