Marketing Sustainability in Food Products

Abstract: A 6 page paper discussing the launch of a new product line specializing in natural and organic origins. Del Monte Foods seeks to establish its Organ-A-Farms line of organic and natural food products packaged for and marketed to the mass market. The company can emphasize natural products and corporate social responsibility (CSR) as part of its public communications and relations messages. Bibliography lists 6 sources.

Filename: KSmktgSusFood.rtf

Pages: 6

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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