Marketing the Sonic PDA

Abstract: This 9 page paper answers questions from a student regarding marketing a PDA to businesses. The paper looks at how the market may be segmented, how marketing strategy may be formulated, the influences on the purchase decision and a brief outline of a marketing campaign. The bibliography cites 4 sources.

Filename: TEsonic.rtf

Pages: 9

Catagory:

Subcatagory: Business Management & Management Theory

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