Information System Evaluation for Customer Relationship Management in the Banking Sector

Abstract: This 5 page paper is a dissertation proposal with the aim of undertaking a study to develop an evaluation system to predict the value that CRM may add to a banking organisation when looking at any specific organisation and the specific CRM system. The bibliography cites 11 sources.

Filename: TEcrminfo.rtf

Pages: 5

Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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