The Effects of Yield Management on the Fortunes of the U.S. Airline Industry

Abstract: A 9 page paper on the positive financial effects that yield management pricing has had on the major airlines of the U.S., exhibited by a $2.5 billion industry-wide profit after posting losses of over $13 billion over the previous four years combined. With the major airlines' increased financial health, they are better able to compete not only with each other, but against the newer, smaller airlines that would like to create a secondary market in areas not well-served by the major carriers. The major airlines, however, are using all their new-found financial might to drive the smaller ones out of their markets and then follow with increased fares when the threat of competition is gone. Bibliography lists 7 sources.

Filename: Yieldmgt.rtf

Pages: 9

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Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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