Has Negative Publicity Affected Tobacco Companies' Stock Prices?

Abstract: An 8 page research paper investigating the ways in which negative publicity might have affected the performance of the nation's top two tobacco companies in the stock market. Some analysts have said that the companies' stockholders are bearing the brunt of the rash of lawsuits and multi-billion dollar settlements in questions of tobacco-related health concerns and that the losses are 'unfair' to the long-time investors. Philip Morris, the leading cigarette manufacturer, consistently posts gains and their three-year stock performance mirrors that of the DOW Industrials. RJR Nabisco posts performance that wanders all over a graph. The paper concludes that management practice is costing some stockholders even more than billion-dollar settlements. Bibliography lists 11 sources.

Filename: Smokemkt.wps

Pages: 8

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Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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