Marketing a Community Bank

Abstract: This 13 page paper considers how to develop a marketing plan for a community bank. The paper begins with a market analysis and then develops an original marketing campaign using television, radio, the press and direct mail. The bibliography cites 10 sources.

Filename: TEbankmt.rtf

Pages: 13


Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance


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