Marketing in the Banking Industry

Abstract: This 7 page paper is the beginning of a marketing plan. The paper looks at the banking industry in the US, starting with a brief SWOT analysis, the paper considers the industry and analyses a competitor in that industry before suggesting a target market and way to differentiate. The bibliography cites 10 sources.

Filename: TEbankmk.rtf

Pages: 7

Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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