Marketing Credit Cards to China

Abstract: This 9 page paper considers the entrance of a product into a new market. Using the example of marketing credit cards in China, the paper shows how an examination of the macro environmental factors should be undertaken to assure there is a good fit between the company wishing to enter the market, the product and the market that is available. Also included are any problems that may be faced by the company when entering the market and the best method of entry. The paper ends with a consideration of ethnocentric or polycentric management orientation. The bibliography cites 5 sources.

Filename: TEccmark.rtf

Pages: 9

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Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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