The Banking Industry in the 1990s: A Marketing Perspective

Abstract: This 6 page paper provides an overview of the industry at the time and recommendations regarding what banks could have done to draw customer are made. The Four Ps are discussed. Bibliography lists 2 sources.

Filename: SA315bnk.rtf

Pages: 6

Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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