Marketing Online Payment Services: Part II

Abstract: An 8 page paper discussing a marketing plan for WorldPay, an online payment service focusing on business-to-business transactions. The paper adds discussion of the marketing mix and benefits to client companies to general background discussed elsewhere and not included in this paper. The paper concludes that WorldPay also needs to stress that its services are appropriate for international trade but certainly not unavailable for domestic transactions. It needs to encourage customers to consider making all its business payments through WorldPay for the purpose of speeding the process by which funds arrive in the business' account while simultaneously gaining added security in each transaction. Bibliography lists 10 sources.

Filename: KSmktgOnlPymt.rtf

Pages: 8

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Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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