Marketing Strategy and Unilever's Dove Brand

Abstract: This 14 page paper takes a look at marketing and branding in general and also looks extensively at the Dove brand. Unilever along with its advertising agency Ogilvy and Mather are each evaluated. Corporate culture is discussed. Bibliography lists 24 sources.

Filename: SA215Duv.rtf

Pages: 14

Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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