The Aftermath of Tragedy: Necessary Marketing Strategies

Abstract: 11 pages. This paper explains the precarious position that many companies are now facing due to the aftermath of the terrorist strike on the World Trade Center on September 11, 2001. Because of the airline hijackings and other modes of transportation being put on alert, Americans have put a halt on their travel plans. Creative marketing strategies by the travel industry and indeed, many other industries are of necessity being used to entice their customers back. Bibliography lists 5 sources.

Filename: JGAtrdls.rtf

Pages: 11

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Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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