Marketing Account Aggregation Services

Abstract: A 5 page paper discussing aggregation as an appropriate addition to existing online banking service and a marketing plan for introducing the service. The paper recommends first marketing to existing online banking customers, those most comfortable with Internet use and with the reliability of online security. Bibliography lists 5 sources.

Filename: KSbankInt.wps

Pages: 5

Catagory:

Subcatagory: Money & Banking / Corporate Finance

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