Coles Myer: Australia's Leading Retailer

Abstract: 11 pages. This business report on Coles Myer, the leading retailer in Australia, includes a company profile along with a SWOT analysis. Another major focus is on the company strategy in entering the international market with reference to internationalization theories and recommendations. Bibliography lists 10 sources.

Filename: JGAausco.wps

Pages: 11

Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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