Business Communications within a Conceptual Context

Abstract: An 8 page paper discussing accepted concepts and theories of communications management and suggesting an alternative approach. A foray into a "do it yourself" approach can negate the benefits of theory, but it is practical and obvious benefit that organizations need in today's intensely competitive environment. The common approach has been to design programs around extant theory; this approach can be used to formulate a base of practical application to which theory can then be applied. Includes a list of 30 communications concepts. Bibliography lists 6 sources.

Filename: KSbusCommCon.wps

Pages: 8

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Catagory: General

Subcatagory: Communications, Media, Theory, Etc

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