The Social Meaning of Advertising in America

Abstract: This 7 page report discusses advertising and the ways in which it adds to or perpetuates old ways of thinking in America such as constantly directing virtually all advertising efforts toward white, heterosexual, middle-Americans. To make the assumption that the target audience for any marketing effort does not have unique distinctions based on gender, age, race, education (and many other characteristics of modern life) is, to put it in the most simple of terms, a willful and oblivious process akin to burying one

Filename: BWsoclad.wps

Pages: 7

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Catagory: General

Subcatagory: Communications, Media, Theory, Etc

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