Pepsico: Their Place in the Soft Drink Industry

Abstract: 11 pages. Looks at the Pepsico organization and its use of the five forces model of competition, that is, the rivalry among competing sellers, suppliers, buyers, potential new entrants to the soft drink inudstry, and firms with substitute products such as juice and water and the five competitive strategies model which includes low cost leadership, broad differentiation strategy, focused low cost, focused differentiation, and best cost provider in the cola wars. Bibliography includes 6 sources.

Filename: JGAsoftd.wps

Pages: 11

---

Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

---