Corporate Naming Rights and Professional Sports Facilities

Abstract: This 9 page report discusses various concerns associated with naming rights between corporations such as Delta Airlines and a sports facility (i.e. The Delta Center). Such partnerships can be mutually beneficial while also serving as an indicator that the business/sports connection can only move beyond where it is today. However, it is difficult to find the proper balance that meets the needs and wishes of both parties. Bibliography lists 12 sources.

Filename: BWnaming.wps

Pages: 9

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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