"The End of Marketing"/ Sergio Zyman

Abstract: A 5 page summation and analysis of Sergio Zyman's book The End of Marketing As We Know It. The writer explores how expert marketer Sergio Zyman targets the current "sacred cows" of marketing, a strategy that

Filename: khendmar.wps

Pages: 5

Catagory:

Subcatagory: Marketing & Consumer Behavior

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