Analysis of the Ready-to-Drink Fruit Drink Industry

Abstract: 8 pages in length. The Ready-to-drink fruit drink industry has become almost as big a marketing competition as have the so-called cola wars. This paper describes the RTD industry and its growth and marketing techniques, and compares it to that of the cola wars. Bibliography lists 1 source.

Filename: JGAfnrtd.wps

Pages: 8

Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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