Market Orientation: Delphi Automotive

Abstract: (7 pp) Market-oriented organizations seek to find the most profitable match between taking into account such key driving factors as customer's perceptions of environmental and health issues. This organizational orientation is applied to the Delphi Automotive Products company. Bibliography lists 5 sources.

Filename: BBdelphi.doc

Pages: 7

Catagory:

Subcatagory: Marketing & Consumer Behavior

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