Advertising and Public Relations -- Codependent Media Landscapes

Abstract: This 7 page report discusses the media landscapes of public relations and advertising and the ways in which they interact in the larger processes of public communication. The relationship between the two demonstrates how the line between where the media landscape of one reality and the next blur. The report also briefly discusses how the radical transformation of the business environment in recent years has been reshaping business communication. Bibliography lists 5 sources.

Filename: BWmedlnd.wps

Pages: 7

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Catagory:

Subcatagory: Marketing & Consumer Behavior

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