The Development of a Mortgage Marketing Campaign

Abstract: This 10 page paper has been written to design a marketing Champaign for a first line mortgage lender. The paper starts of by defining the marketplace available to be targeted and selecting a target segment of the market, then it goes on to outline an original marketing campaign based on the traditional values of value for money as well as quality of service. The bibliography cites 8 sources.

Filename: TEausmor.wps

Pages: 10

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Catagory: Money & Banking / Corporate Finance

Subcatagory: Accounting & Personal Finance

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