Advertising Self-Regulation

Abstract: 8 pages in length. Advertising self-regulation is a critical component of corporate social responsibility. Such efforts much exist inasmuch as the ethical approaches of purpose, principle and consequence are integral components of business social performance; itemizing these contributions finds one incorporating the interests of ethics and morality within the corporate structure, essential concepts that are often absent from a business standpoint. The writer discusses how the basic motives behind this concept stem from the desire to not only advertise a particular product but to also do so in a responsible manner. Bibliography lists 3 sources.

Filename: TLCadreg.doc

Pages: 8

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Catagory: Business Management & Management Theory

Subcatagory: Business - Management

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