Mass Customization - The Return of Individuality to an Automated Age

Abstract: A 5 page paper that defines the concept of mass customization and outlines the benefits that can be gained through the utilization of this innovative marketing strategy as well as the framework that guides its design, development, and implementation. Also included is a discussion that focuses on the advantages as well as the disadvantages of "lean production", the managerial process that has also come to be known as "stress management". Bibliography lists 4 sources.

Filename: LCMass.doc

Pages: 5

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Catagory:

Subcatagory: Economics And Economic Theory

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