David Ogilvy/"Ogilvy on Advertising"

Abstract: A 9 page analysis of a text on advertising by one of the foremost advertising executives of our time, David Ogilvy. In this book, Ogilvy gives a comprehensive overview of what constitutes "good" advertising, while also offering insightful criticism that comes from close to fifty years of experience in this field. No additional sources cited.

Filename: 99ogilvy.wps

Pages: 9

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Catagory: General

Subcatagory: Communications, Media, Theory, Etc

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