Academic papers on Marketing & Consumer Behavior

Selling Italian Cooking Tours
Selling a travel tour is difficult in today
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Eastman Kodak Company: Funtime Film/Case Analysis
This is a 4 page paper which is a case analysis of the marketing strategy of Eastman Kodak Company for Funtime Film in 1994. The bibliography has 4 sources.
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Marketing Plan for the Coffee Connection, a Cyber Caf
This is a 10 page paper which gives an example of a marketing plan for a cyber cafe. The bibliography has 10 sources.
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Funding for a Non-profit Considering the Current Economy
This is a 4 page paper which examines the funding challenges for non-profits in todays economy. The bibliography has 3 sources.
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The Cell Phone Market in the United States
This is an 8 page paper which discuss the cell phone market in the United States. The bibliography has 7 sources.
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A 10 page review of Greg Critser
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Marketing Plan for HSBC
A 13 page paper answering four questions about marketing at HSBC. The paper discusses marketing audit; planning and strategy; marketing plan; and ethical issues. Bibliography lists 9 sources.
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Customer Service Metrics at Delta Airlines
A 3 page paper providing a general, brief discussion of customer metrics. The paper provides a definition and examples, linking each to the case of Delta Airlines. Bibliography lists 3 sources.
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Marketing Guru Beer
This 6 page paper is a marketing plan for a new type of craft beer to be marketed in the Atlanta region of the United States. The paper outlines the product and the issues faced by the company, considers the target market, positioning, pricing and...
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Trust in the Marketplace
Trust is an ethical consideration for companies wishing to market to consumers in the hopes of building future trust and value added income. Without a commitment to consistency and dependability, companies . . . . Bibliography lists 4 sources for...
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Social Media Marketing for Niche Businesses
This is a 3 page paper that provides an overview of the value of social media to inexpensive marketing. The use of an expertise-oriented blog and social network campaign to promote a hypothetical niche business is explored. Bibliography lists 0...
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Consumer Privacy Laws
This 3 page paper provides an overview of consumer privacy laws and why they should be stricter. Also addressed is the fear of identity theft and how keeping customer information private will reduce the risk of falling victim to this crime....
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An Approach to Health Care Marketing
This is a 5 page paper that provides an overview of health care marketing. The need to look at both demographic and partnerships is emphasized. Bibliography lists 5 sources.
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