Academic papers on Marketing & Consumer Behavior

THE RIGHT-TO-WORK LAWS; BENEFICIAL OR DESTRUCTIVE?
This 15 page paper examining the pros and cons of
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Consumer Behavior/Religion
A 6 page research paper that investigates the connection between religious affiliation and religion. The writer proposes a form for a brief study of consumer behavior among five different religious subcultures and then discusses how marketing...
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Questions on Global Problems/Capitalism
An 8 page paper that answers four questions about global problems and capitalism using Richard H. Robbins' text Global Problems and the Culture of Capitalism. The questions cover such concerns as the connection between capitalism and food...
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Marketing Strategies for Gatorade and Tylenol
10 pages. Tylenol and Gatorade are two well-recognized products that are at the top ten percent of their industries. How these products are marketed using influencer models is the main topic of this paper, as well as additional influence the...
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A Dream Vacation to Hawaii
A 5 page research paper that outlines this writer's dream vacation. The writer discusses Hawaii's climate and landscape, where the writer might stay while on vacation, and the activities available in this tropical paradise. Bibliography lists 6...
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Beef Irradiation: The Process, Radiation Levels, Regulations and Concerns
This is a 5 page paper on beef irradiation. Irradiation is a process used to kill harmful molds, bacteria and pathogens in foods and has been approved by the Food and Drug Administration (FDA). Overall, it has been found to be a more effective...
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Effective Use of the Internet for the conduct of B2C
7 pages. B2C, also known as business to consumer, is an example of the use of 'branding' that is, delivering value and understanding to visitors. Communication to reach target audience and adding the use of branding. This paper examines the use...
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Consumer Behavior: Sports Marketing
8 pages. This sports marketing project includes a description of the behavior and history of marketing to sports enthusiasts, suggestions for the application of these findings and a summary or overview of the history. The company that is analyzed...
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Dell Computer Corporation - Getting Products To Market
An 8 page paper. Dell has taken the lead in terms of market share in both the U.S. and the world. One of the factors involved in this success is their attention to customer service. Another is getting new products to market quickly. This paper...
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The Mixed Messages found in Articles from Current Issues of
This is a 3 page paper discussing articles found in consecutive issues of In Style magazine. When reading a number of consecutively published issues of In Style magazine, readers quickly become accustomed to the many mixed messages, use of language...
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The Pharmaceutical Industry and Political Influence in the United States
This is a 5 page paper discussing the pharmaceutical brand-name industry and its political influence in the U.S. The brand-name pharmaceutical industry in the United States has a great deal of influence over the legislation which controls the drug...
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Advertising And Youth Tobacco And Alcohol Use
A 6 page paper that discusses the role advertising plays in the use of tobacco and alcohol among youth. Advertising is about selling images and creating discontent in the audience. At least one study found more ads for tobacco and alcohol in...
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Customer Survey:
A 6 page proposal for a study designed to gain insight into customers
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Postmodernism Via Digital Information
This paper posits that the Internet and digital media are postmodernizing technologies. Focus is placed on how this affects cultures around the world (as a global community). Bibliography lists 8 sources. JVpstdig.rtf
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Game Shows as Cultural Indicators
As Bany-Winters (2000) points out, games are a fun way of learning how to perform, whether you
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