Effective Sales Communication -- The International House of Toast

Abstract: This 2 page report briefly discusses the fact that as with any other type of persuasive communication, sales communication relies on effectively matching message and audience and using the communication style that best suits that audience. The key issue(s) must be: Who (the communicator) said what (the message) to whom (the audience) No additional sources listed.

Filename: BWtoast.wps

Pages: 2

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Catagory:

Subcatagory: Marketing & Consumer Behavior

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